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什么是用户体验优化

编辑:布吉网络公司 | 日期:2021-06-12 21:15 | 人气:

UEO,user experience Optimization的简写,中文名字叫做用户体验优化。百科中的解释是,面对用户层面的网站内容性优化,本着为访客服务的原则,改善网站功能、操作、视觉等网站要素,从而获得访客的青睐,通过UEO来提高流量转换率。解释的很清楚,就是将网站设计的让来到网站的用户感觉到亲切,舒服。从而提升用户继续浏览网站、购买网站产品的兴趣。
UEO, user experience Optimization the abbreviations, Chinese name is called user experience Optimization. The encyclopedia explanation is, in the face of the user level website content optimization, in line with the principle of service for visitors, improve the site function, operation, vision website elements, to get the favour of visitors, through the UEO to improve conversion rates flow. Clear the site of the design is to let the user feel kind of came to website, comfortable. So as to enhance the user to continue browsing website, buy your product of interest.

达到提高网站转换率的效果。
To improve the effect of conversion website.

UEO(用户体验优化)=PV(点击量)/OR(站点跳出率)
UEO (user experience optimization) = PV (click on the quantity) / OR (site jump out rate)

SEO,Search Engine Optimization,中文名字叫做搜索引擎优化。越来越多的人开始知道SEO,了解SEO。SEO现在也开始向着用户体验的方向发展。
SEO, Search Engine Optimization, Chinese name is called Search Engine Optimization. More and more people begin to know SEO, understand SEO. SEO now also started toward the direction of the user experience.

网站未来的发展趋势,是UEO结合SEO。只是SEO或者只是UEO,也仅仅能够满足网站长远发展的一方面而已。搜索引擎优化做的好,那在搜索引擎中的排名就好,从搜索引擎中来的流量就高。但是排名再好,网站速度不给力,网站页面做的垃圾,用户一看就头痛,那种页面,相信有再好的流量也没有太高的网站转换率。而UEO做的再好,用户来一个吸引一个,页面做的让用户感到非常舒服,但是SEO没有做好,搜索引擎中找不到你的网站,页面做的再好,也来不了用户,最终导致网站流量不高,收入不高。
The future development trends of the web site, is UEO combined with SEO. Just SEO or just UEO, also can only meet the long-term development of it on the website. Search engine optimization do good, that the search engine rankings, from the search engine to traffic and high. But rankings again good, the website not to force the speed, web page do garbage, users a see headache, that page, believe there is again good flow also not too much of the website conversion rates. And UEO do no good, the user to a attract a, page do let users feel very comfortable, but SEO is not ready, the search engine can't find your site, page do again good, also not to users, which eventually led to the website traffic is not high, the income is not high.

影响网站UEO的四大因素:
UEO influence website the four factors:

网站速度。这点毋庸置疑,不仅仅UEO,网站速度影响网站的方方面面。本来用户想要进网站看一下的,可是等了一分钟都打不开网站,那可想而知结果了。对于网站速度,除了自己在购买空间的时候注意一点外,在设计网站的时候也要注意,尽量避免或减少页面中的Flash、JS等等。文章排版。这一点或许许多人都没有太过关注过,但是好的文章排版,确实让人感到有一种层次感,可以避免看到长篇大论让人头晕。
Web site speed. This no doubt, not only UEO, website speed influence all aspects of the web site. Originally into a web users want to look at, but wait a minute can't open web site, the results can be imagined. For the website speed, in addition to their own space in the purchase of little attention outside, in the design of the website to pay attention to, to avoid or reduce the Flash, JS page, and so on. The article typesetting. It maybe a lot of people are not too much attention, but good article typesetting, indeed, let a person feel a kind of administrative levels feeling, can avoid seeing long let a person feel dizzy.

网站死链接。任何时候,网站的死链接都要及时处理。
Web links to death. Any time, the death of the website links to handle in time.

内容更新、维护。内容是一个网站的核心,只有不断的对网站进行更新、维护,不断充实网站的内容,才能让网站不断的进步,不断的发展。
Updated content, maintenance. Content is the core of a web site, only by constantly updated, maintenance of the website, enrich the content of the website, can make a web site of continuous progress, continuous development.

所以,网站要向着综合UEO和SEO的发展方向前进。
So, the website will toward the development of comprehensive UEO and SEO direction.

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