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网站SEO的同时不要忘记UEO

编辑:深圳网站优化公司 | 日期:2021-06-12 21:15 | 人气:

伴随着网络的飞速发展和普及,SEO竞争愈演愈烈,已经进入到了前所有为的“革命时代”。作为一名网站优化人员,我们要把优化的重心转到站内优化上,站内优化的内容并不是局限在内链和内容更新,做好UEO才是未来SEOer努力的方向。所谓UEO即(User Experience Optimization的缩写)用户体验优化,一个将用户体验做到***的站点往往会更容易获得排名。
Along with the rapid development of network and popularization, SEO competition intensified, have entered the promising before "revolution". As a web site optimization personnel, we want to turn in the center of gravity of the optimization station optimization, the optimization of the content in the station and not limited in chains and contents to update, completes the UEO is SEOer future direction. The so-called UEO namely (User Experience Optimization is the abbreviation of) User Experience Optimization, a User Experience will be the ultimate site will often easier to obtain ranking.

在笔者看来,SEO和UEO是相辅相成的关系存在,SEO是搜索营销最基本最廉价的手段和方法,现在很多网站优化人员都是为了搜索引擎排名而SEO,完全的忽视了UEO的重要性,这个是不可取的。
In the author opinion, SEO and UEO is complementary relationship exists, SEO is search marketing the most fundamental and most cheap means and methods, now a lot of web site optimization personnel are all in the search engine rankings and SEO, completely ignored the importance of UEO, this is not advisable.

网站UEO是针对用户而进行的优化策略,可以有效的增加网站PV,减少跳出率,增加产品转换率。多倾听用户的心声,了解用户的需求,从根本上解决用户的问题,这样做可以使网站更加符合用户体验,更加人性化,并且有效的提升了网站粘合度。
Site UEO is based on the user and optimization of strategy, can effectively increase the website PV, reduce the rate of jump out, to increase product conversion rates. Listen to the voice more users, understand the needs of the users from the fundamental solution to the problem of users, such doing can make web site more in line with the user experience, more human, and can effectively enhance the website bonding degree.

那么如何进行有效的用户体验优化呢?在下面,笔者就给大家简单分享提升用户体验的几个方法供大家参考:
So how to carry out the effective user experience optimization? In the following, the author gave you simple user experience of ascension to share a few methods for your reference:

***点、你的网站风格是否符合你的行业特征
Your website conform to your industry style characteristics

网站设计就如同你的穿衣打扮,要充满自己的性格和风采。但是这种性格和风采的穿着符合你的职业特征吗?网站也一样,你的网站是科技类的但是用了娱乐类风格的网站模板,丢失了科技网站中应有的严肃严谨的风格,我相信这样的网站用户是不会喜欢的。所以说,网站的界面风格一定要符合你行业的特征。
Website design is like your dress will be filled with his own character and style. But this character and style dress with your professional feature? Website is the same, your site is the--but with the use of the entertainment kind of style website templates, lost in the science and technology should be serious website rigorous style, I believe this web site users won't like. So, the website interface style must meet the characteristics of your industry.

第二点、你的网站内容更新是否持续
Your site's content whether to continue to update

众所周知,网站持续的更新圣玺内容会得到搜索引擎的认可,无论在收录、还是快照、还是排名都会有很大的提升。同样,每天定时定点的更新也会使用户喜欢,比如笔者的贾学龙博客,不可能每天都更新圣玺文章,那我就在内页搭建了一个网络文摘,保证每天都有高质量的文章更新,这样读者和蜘蛛就不会视觉疲劳了。当然更新的内容肯定不要是伪圣玺或者是语句不通,上句不接下句的,这样的内容也许可以欺骗的了蜘蛛,但是用户肯定会马上关闭网页,平白增加了网站的跳出率。最后总结一下就是内容要保持更新,内容质量一定要把好关。
As is known to all, the website continuous updates original content will get the search engine's approval, no matter in included, or snapshots, or ranking can have a big ascension. Also, every time the update will also designated the customer like, such as the author of the JiaXueLong blog, could not update the original article every day, that I was in the inside pages built a network abstract, ensure the high quality of every day the update, so readers and spiders will not visual fatigue. Of course the content of the update is sure don't fake original or statements impassability, the sentence to out of the sentence, such content may deceive spiders, but users will immediately shut down web page, for no reason increased the rate of web site jumped out. To summarise is content to keep updated, content quality must be a good close.

第三点、你的网站主题是否符合访客的喜好
Your site theme whether accord with the be fond of of visitors

如果你的访客主要是女性用户喜欢浪漫和时尚,那你的网站主题颜色以及网站的LOGO部分就要符合这些受众的喜好。网站的色调就要用时尚浪漫一些的,比如粉色或者紫色。女性类网站做的比较杰出的比如太平洋女性网网站主色调就是用的紫色,充满了时尚浪漫的气息。
If your visitor is mainly users like romance and fashion women, that your site theme color, and websites will meet the audience LOGO part of be fond of. The website will use of fashionable romance tonal some, such as pink or purple. The comparison of the female kind website do outstanding such as the Pacific women nets website is the mass-tone attune with purple, full of fashionable romantic breath.

结语(epilogue):

提升用户体验,做好网站UEO的方法不只这三点,服务器的稳定以及网站配图尺寸的大小是否符合等都需要我们去注意,前面有很多人讲过在这里就不详细说了。只做SEO而不注重用户体验的站点用户访问率是一次性的,做好用户体验优化,用户才会经常访问,网站的用户回头率以及PV都会稳步增加。有了用户基础和良好的用户体验,产品转换率还用愁吗
To improve user experience, completes the website UEO method not only these three points, the stability of the server and web site with the size of the image size compliance with all we need to pay attention to, the front have a lot of people said here is not dwell on it. Only do SEO and does not pay attention to the user experience is not the site users one-time, completes the user experience optimization, the user would often visit, web site to lead and PV will steadily increasing. A user base and a good user experience, products with sorrow conversion
本文发布于深圳网站建设公司圣玺网络http://www.sino-web.net/
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